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9 Principles for Great Branding by Design

I often describe branding as the integrated voice and visual attributes of a company. It might be described as a company’s public personality. Ideally strategically planned, the messages and design will be intrinsically connected, so that whether you hear a tagline or see a product or ad, you immediately make the connection to the company.

In this article “9 Principles for Great Branding by Design” from FastCompany, three top designers discuss how to make design an integral part of your brand.


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